Wednesday, May 6, 2015
Tuesday, April 28, 2015
Monday, April 13, 2015
Monday, April 6, 2015
Wednesday, April 1, 2015
Tuesday, March 24, 2015
Wednesday, February 18, 2015
Wednesday, February 11, 2015
Sunday, February 1, 2015
Assignment #2: Logo Critique
Logo Critique
1. Pittsburgh Zoo & PPG Aquarium
This logo is so impressive because of the hidden optical illusion. The logo appears at first glance to just be a tree and birds, but when you look closely you realize that it is formed from the negative space created by the profiles of a gorilla and a lion. Once you realize it, it's something that you will never un-see. The artist was able to create a very clever, creative image while still maintaining a simple, professional appearance.
2. Tostitos
I love the Tostitos logo. It, like the Pittsburgh Zoo logo, has a hidden image. The two lowercase "t"'s are actually two people sharing a chip over a bowl of salsa (which is also the dot on the "i"). Tostitos chips are frequently bought to go with salsa to have at parties and this logo gives off a community feel and the bright colors set a fun tone.
3. Amazon
The amazon logo offers a blatant description of what the company is known for. There is an arrow pointing from the "a" to the "z", representing how amazon.com truly does sell the expression, "everything from a to z". It is a simple logo which is good for a company like Amazon because the logo is shown so many places like packaging labels, emails, and receipts.
4. Mercedes-Benz
The Mercedes logo is one connected with prestige. Many people pay hundreds of thousands of dollars to don this image of wealth and power. Ironically, dominance was the intention behind the design of this logo. The three points of the star represent land, air, and sea, the three elements that Mercedes-Benz has mastered.
5. Starbucks
Starbucks originated in Seattle, Washington which at the time was a very nautical town with lots of sailing and seaports. The woman in the logo, a siren, is a greek mythological creature that was chosen to fit the nautical vibe of the city. What probably wasn't thought of during the logo selection is that sirens are actually evil creatures that according to legend, would kill sailors for sport. Despite the gory, true meaning, it is one of the most popular logos in America.
1. Pittsburgh Zoo & PPG Aquarium
This logo is so impressive because of the hidden optical illusion. The logo appears at first glance to just be a tree and birds, but when you look closely you realize that it is formed from the negative space created by the profiles of a gorilla and a lion. Once you realize it, it's something that you will never un-see. The artist was able to create a very clever, creative image while still maintaining a simple, professional appearance.
2. Tostitos
I love the Tostitos logo. It, like the Pittsburgh Zoo logo, has a hidden image. The two lowercase "t"'s are actually two people sharing a chip over a bowl of salsa (which is also the dot on the "i"). Tostitos chips are frequently bought to go with salsa to have at parties and this logo gives off a community feel and the bright colors set a fun tone.
3. Amazon
The amazon logo offers a blatant description of what the company is known for. There is an arrow pointing from the "a" to the "z", representing how amazon.com truly does sell the expression, "everything from a to z". It is a simple logo which is good for a company like Amazon because the logo is shown so many places like packaging labels, emails, and receipts.
4. Mercedes-Benz
The Mercedes logo is one connected with prestige. Many people pay hundreds of thousands of dollars to don this image of wealth and power. Ironically, dominance was the intention behind the design of this logo. The three points of the star represent land, air, and sea, the three elements that Mercedes-Benz has mastered.
5. Starbucks
Starbucks originated in Seattle, Washington which at the time was a very nautical town with lots of sailing and seaports. The woman in the logo, a siren, is a greek mythological creature that was chosen to fit the nautical vibe of the city. What probably wasn't thought of during the logo selection is that sirens are actually evil creatures that according to legend, would kill sailors for sport. Despite the gory, true meaning, it is one of the most popular logos in America.
Wednesday, January 28, 2015
Assignment #2- Logo
Assignment 1: Create Your Own Blog
Ideas
1. Fly fishing company- hobby that I have grown up doing with my dad. Could use fishing images. "Stay Fly" (appeals to younger audiences).
2. Art Museum- specific to one artist (like the Dali); make the logo match the style of their art. Van Gogh?
3. Outdoor clothing- similar to Patagonia; inspiration from the mountains in NC. "Pioneer" or "Plunge" based off a camp I go to.
4. Cheerleading gym- new logo for my competitive high school gym, Stars Athletics. The logo goes on the front of the uniforms.
5. Greek apparel company- caters to sororities and fraternities to make custom shirts for events.
Ideas
1. Fly fishing company- hobby that I have grown up doing with my dad. Could use fishing images. "Stay Fly" (appeals to younger audiences).
2. Art Museum- specific to one artist (like the Dali); make the logo match the style of their art. Van Gogh?
3. Outdoor clothing- similar to Patagonia; inspiration from the mountains in NC. "Pioneer" or "Plunge" based off a camp I go to.
4. Cheerleading gym- new logo for my competitive high school gym, Stars Athletics. The logo goes on the front of the uniforms.
5. Greek apparel company- caters to sororities and fraternities to make custom shirts for events.
Sunday, January 25, 2015
Introduction (Assignment #1)
My name is Madison and I am a junior at the University of Tampa studying art. I hope to become a elementary art teacher when I graduate. I love traveling, food, and my two kittens, Dali and Bella. Although I have a lot of experience with art, I have never tried digital art and I am very excited to learn about it. I think it will be a good opportunity to add variety to my portfolio. During my teaching internship, I have noticed huge technology advancements from when I was in school. Even the yearbooks are online. This class will be very helpful in learning more about technologies like that.
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